Optimism Back in Scotland

Scotland qualified for another major tournament. We got excited.

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Let’s just agree it tastes magic

IRN-BRU is a unique and original legend. Part of this mystique is it's flavour, No one can agree about what it tastes like.

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It makes no sense

Most people think no sugar means less taste but IRN-BRU Xtra’s got even more taste but absolutely no sugar. This makes no sense.

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Unbelievable stuff

IRN-BRU XTRA has no sugar and tastes amazing. It's unbelievable stuff.

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World’s most historic football kit

More than a football kit. 123 years of history on a shirt.

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Don’t be a can’t

Lot’s of complaints and in the news was the brief. Lot’s of complaints and in the news was the result.

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We Make Super

Baxters is a different class of soup. They scrutinise every detail to bring the most flavoursome range on the market.

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GDK - Da Boss

German Donner Kebabs are unlike anything else. They’ll blow your mind.

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Xtra Baby

IRN BRU’s at it again. This time with Ice cream.

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IRN Hairdo

IRN BRU gives you the strength to do things you’ve always wanted to do.

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Snowman 2

IRN-BRU’s wanted another Xmas ad. We decided let’s just make the one they had longer.

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Tournament Virgins

It’s Scotland’s first a major competition in 23 years.
IRN-BRU is helping prepare all tournament virgins for the momentous occasion.

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